Abigail Ajobi

Abigail Ajobi is the designer and director of the luxury streetwear brand founded in 2020. Ajobi graduated from UAL’s London College of Fashion in 2019, after studying at Central Saint Martins, and established the brand with a mission to raise awareness about uncomfortable social issues through print-based designs.

The brand promotes sustainability by using limited quantities of dead stock fabrics and avoiding placement prints, making each piece unique. For Ajobi, sustainability goes beyond being environmentally friendly—it is about improving the environment. A portion of the profit from each collection is donated to charities that address the issues raised in the designs.

Since its launch, Abigail Ajobi has been featured in Tmrw Magazine, Hunger Mag, FY Mag, and WWD’s ‘Ones to Watch’. The brand has also received recognition for its contributions to sustainability and community empowerment, including winning UAL’s Enterprise Award and being shortlisted for the BFC’s NEWGEN award.

In line with its sustainable approach, the brand offers convertible clothing, allowing pieces to be worn in multiple ways, such as transitioning from shorts to full-length trousers. For the Capsule 2022 collection, a portion of the profits is being donated to the Keeping It Real Foundation, a Nigerian-based charity focused on education, advocacy, and community development.

Event Type: Catwalk / Invite only

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