Chopova Lowena

At London Fashion Week, Chopova Lowena presents its distinctive fusion of folklore and sportswear, with a strong focus on sustainability and craft. The brand explores the intersection of Bulgarian traditional textiles and 1980s rock climbing influences, creating unique hybrid designs. By utilizing recycled materials and deadstock textiles, such as pillowcases and aprons, they prioritize eco-friendly practices. Their commitment extends to supporting skilled female artisans in Bulgaria, providing job opportunities and preserving traditional techniques. This season’s showcase highlights their dedication to ethical consumption and the celebration of craftsmanship, setting a benchmark for sustainable fashion in the industry.

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