Ernest W. Baker

Ernest W. Baker, established in 2016 by designers Reid Baker and Inês Amorim, is a menswear label that seamlessly blends European elegance with American rawness. The brand draws inspiration from Baker’s grandfather, Ernest W. Baker, an early Detroit ad man, serving as a muse for its identity.

The designers’ backgrounds—Baker from the United States and Amorim from Portugal—infuse the collections with a unique cultural synergy. Their experience includes studies at Domus Academy in Milan and work with designers such as Haider Ackermann, Yang Li, and Wooyoungmi.

Ernest W. Baker‘s aesthetic is characterized by a nostalgic yet contemporary approach, reinterpreting classic menswear with subtle, offbeat elements. The brand is known for its compelling suiting with soul, all locally made in factories near their studio in Portugal.

The brand’s collections often feature traditional tailoring and fabrics like tweed and velvet, given unconventional tilts and shifts, resulting in a gentle, offbeat look. The brand has gained recognition in the fashion industry, being shortlisted for the LVMH Prize in 2018.

For more details about upcoming events, click here.