ETRO

ETRO, founded in Milan in 1968 by Gimmo Etro, is a renowned Italian fashion house recognized for its luxurious textiles, intricate prints, and artistic approach to design. Originally established as a textile company, ETRO quickly gained prominence for its high-quality fabrics and refined patterns. In 1981, Gerolamo Etro introduced the iconic Paisley pattern, which has since become the brand’s signature motif, evolving in color variations and intricate forms.

The ETRO headquarters on Via Spartaco, Milan, houses the Paisley textile art archive and an extensive company library filled with art books, historic textiles, and timeless garments. This cultural heritage influences the brand’s collections, which seamlessly blend tradition with modernity.

ETRO produces men’s and women’s clothing, alongside collections featuring accessories, fragrances, and home furnishings. The brand’s signature Pegaso logo, a noble winged horse, is frequently embossed or embroidered on outerwear, bags, and belts, reinforcing ETRO’s artistic and heritage-driven identity.

Remaining a family-led company, ETRO continues to explore themes of art, travel, nature, sustainability, and cultural inspiration in its designs. At Milan Fashion Week, ETRO showcases its signature bohemian elegance and artistic craftsmanship, reinforcing its place at the forefront of Made in Italy fashion.

For more details about upcoming events, click here.