FURUMAU

FURUMAU makes its exciting debut at Tokyo Fashion Week, showcasing a unique blend of freedom, self-expression, and contemporary elegance. The brand’s name, derived from the Japanese word for “to flutter” or “to behave freely,” embodies the spirit of a bird soaring through the sky, symbolizing strength and liberation. The brand encourages wearers to embrace fashion as a way to express their individuality, highlighting clothes that empower personal charm. With a perfect fusion of classic and modern styles, The brand offers real-world clothing that seamlessly combines elegance with comfort.

Designer Wataru Nakazono, originally from Fukuoka, Japan, brings a wealth of experience, having launched his textile-focused women’s brand CHONO in 2014. Winner of the prestigious Tokyo New Designer Fashion Award in 2018, Nakazono’s vision continues to evolve. Starting from the Fall/Winter 2025 collection, CHONO has transformed into FURUMAU, carrying forward its legacy with a refined and sophisticated approach to modern women’s wear.

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