GR10K is an innovative Italian fashion brand founded in 2017 by Anna Grassi, and is a division of the Grassi Alfredo SPA factory, which has specialized in military and workwear since 1925. The brand’s name combines the family legacy, “Grassi,” with the code “10000,” representing the company’s most replicated style. The brand is known for its minimalist, functional, and versatile designs that draw inspiration from literature and military aesthetics. The brand focuses on using technical fabrics like GORE-TEX, Primaloft, and Klopman, and often incorporates upcycled or deadstock materials, including items from military contexts such as ballistic vests. The brand emphasizes sustainability, aiming to disrupt the fashion industry’s production cycle by creating durable, purpose-driven clothing designed for extreme conditions. The brand’s range includes unisex shirting, cargo pants, lightweight jackets, and 3L WR Arc pants, offering a blend of practicality and style for the modern, conscious consumer.