HATRA

HATRA, established in 2010 by designer Keisuke Nagami, is a Tokyo-based fashion project renowned for its innovative approach to clothing design. The brand introduces the concept of “liminal wear,” viewing garments as transitional spaces that blend various realities into a unique perception of the human body. The brand has expanded its influence through installations at the 21st Century Museum of Contemporary Art, Kanazawa, design collaborations with ASICS, and costume designs for Shibuya Keiichiro’s ANDROID OPERA TOKYO. In 2025, The brand was honored with the Tokyo Fashion Award, recognizing its significant contribution to the fashion industry.

At the upcoming Rakuten Fashion Week TOKYO 2025 A/W, The brand is set to present its latest collection, showcasing the brand’s commitment to merging digital technologies with fashion design. This event promises to be a highlight, reflecting HATRA’s dedication to pushing the boundaries of fashion and technology.

For more details about upcoming events, click here.