Iordanes Spyridon Gogos

Since its inception in 2019, Iordanes Spyridon Gogos (ISG) has emerged as a transformative force in the fashion industry. Founded by Jordan Gogos, ISG is renowned for its experimental, non-gendered designs that seamlessly blend art, sustainability, and community collaboration. The brand’s ethos revolves around creating “wearables for the imaginative,” challenging traditional fashion norms through avant-garde, sculptural garments crafted from repurposed and recycled textiles .​

ISG’s debut at Afterpay Australian Fashion Week (AAFW) in 2021 garnered widespread acclaim for its vibrant celebration of community and innovation. The brand’s Trojan Horse logo symbolizes its mission to infiltrate the fashion industry with groundbreaking ideas and inclusive practices . In subsequent shows, ISG has collaborated with a diverse array of creatives, including architects, florists, and artists, to produce immersive runway experiences that blur the lines between fashion and art .​

A notable highlight was the 2024 “Woven Trojan Horse” collection, which featured intricate designs inspired by Gogos’s Greek heritage and incorporated elements like hand-tufted rugs and archival fabrics . ISG’s commitment to sustainability, community engagement, and artistic expression continues to redefine the boundaries of contemporary fashion, making it a standout presence at Australian Fashion Week and beyond.

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