JOSEPH & JAMES

​JOSEPH & JAMES is a ready-to-wear menswear label redefining streetwear with understated sophistication. Founded in 2021 by Juanita & Ashford Page, the brand blends street silhouettes with premium fabrics and precise detailing. Based in Naarm (Melbourne), Juanita—a proud Gooreng Gooreng and South Sea Islander woman—infuses her designs with a balance of heritage and modernity. ​

Rooted in authenticity and purpose, JOSEPH & JAMES creates timeless, high-quality pieces designed for longevity, offering a refined yet effortless approach to contemporary menswear. Their collections feature innovative fabric choices, such as custom-developed seersucker, and a commitment to sustainability and cultural storytelling.

At Australian Fashion Week 2025, the brand will showcase their latest collection, continuing their mission to blend heritage and modernity in menswear. The brand’s participation highlights the growing influence of First Nations designers in the Australian fashion industry.

For more details about upcoming events, click here.