Lazoschmidl is a trailblazing fashion label redefining menswear with its playful, gender-disrupting aesthetic. Founded in 2014 by the German-Swedish design duo Andreas Schmidl and Josef Lazo, the brand effortlessly blends fashion, design, and writing to challenge traditional norms. Known for their avant-garde approach, the brand crafts collections that celebrate individuality and push boundaries, breaking free from the constraints of conventional masculinity.

Debuting their first collection in Stockholm in 2017, The brand quickly garnered acclaim for their ability to combine conceptual design with bold storytelling, offering garments that defy expectations. Each piece reflects a fearless attitude toward sexual identity and self-expression, making the brand a beacon for those who dare to embrace the unconventional.

With their signature mix of whimsy and provocation, the brand continues to captivate audiences, promising a standout showcase at Paris Fashion Week Men’s 2025 that celebrates fashion as a canvas for creativity.