MACGRAW

Macgraw, the award-winning Australian label founded by sisters Beth and Tessa MacGraw in 2012, returns to Australian Fashion Week 2025 with their signature blend of whimsical elegance and rebellious femininity. Known for their hand-drawn prints, luxurious fabrics, and playful silhouettes, the brand’s designs exude a unique charm that has captivated both local and international audiences.​

Their collections are crafted in Sydney, utilizing carefully sourced silks, cottons, and wool blends, emphasizing a commitment to local production and sustainable practices. Each piece tells a story, with Tessa’s in-house illustrations bringing a distinctive artistic touch to their garments. This dedication to detail and originality has earned them accolades such as the Tiffany & Co. National Designer Award, the BT Award, and the Australian Fashion Laureate for Best Emerging Designer.​

The brand’s designs have graced the pages of Vogue and Harper’s Bazaar, and have been worn by celebrities including Lorde, Kendall Jenner, Julianne Moore, Paris Hilton, and Karlie Kloss. Their global presence is marked by availability in select luxury retailers worldwide, as well as their own Sydney atelier.​

At Australian Fashion Week 2025, attendees can anticipate a collection that continues to push the boundaries of modern femininity, blending romantic nostalgia with contemporary flair, solidifying Macgraw’s status as a standout in the fashion industry.

For more details about upcoming events, click here.