MOSCHINO

Moschino, the iconic Italian luxury fashion house, returns to Milan Fashion Week with a collection that embodies its signature ironic, imaginative, and bold aesthetic. Founded in Milan in 1983 by Franco Moschino, the brand has become synonymous with high fashion infused with humor and social commentary.

From its very first women’s fashion show in 1983 to the launch of menswear in 1985, The brand has continuously pushed boundaries with its playful yet sophisticated approach to design. Following Franco Moschino’s passing in 1994, Rossella Jardini took over as creative director, preserving the brand’s unique vision. Later, under American designer Jeremy Scott, The brand evolved into a pop-culture powerhouse, blending avant-garde fashion with bold references from art, media, and everyday life.

At Milan Fashion Week, The brand is expected to showcase a collection that merges high craftsmanship with theatricality, staying true to its legacy of extravagant prints, exaggerated silhouettes, and unexpected design elements. With its signature mix of luxury and irreverence, The brand continues to challenge conventional fashion norms while celebrating creativity, wit, and individuality.

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