NON TOKYO

NON TOKYO, founded in 2013 by designer Ayano Ichige, is set to make a striking impression at Tokyo Fashion Week. Embracing the concept of “DRESS UP LEISURE,” the brand masterfully combines girlish charm with practical functionality, resulting in romantic yet utilitarian apparel. Their collections feature versatile pieces like reversible and two-way garments, crafted from waterproof and water-resistant materials, ensuring both style and durability.

Demonstrating a strong commitment to sustainability, The brand incorporates upcycled items and recycled fibers into their designs, promoting environmental consciousness within the fashion industry. Ayano Ichige, born in 1983, co-founded Banal Chic Bizarre in 2002 during her studies at Bunka Women’s University. After departing from the brand in 2012 following the birth of her child, she launched NON TOKYO with the Spring/Summer 2014 collection.

As The brand prepares to showcase its latest collection, attendees can anticipate innovative designs that seamlessly blend feminine aesthetics with practical elements, all while maintaining a focus on environmental responsibility. This presentation is poised to captivate audiences and solidify The brand’s reputation as a forward-thinking force in contemporary fashion.

For more details about upcoming events, click here.