ONITSUKA TIGER

Onitsuka Tiger, the legendary Japanese brand, marks its 75th anniversary in 2024, bringing its unique fusion of heritage sportswear and contemporary fashion to Milan Fashion Week. Founded in 1949 by Kihachiro Onitsuka, the brand was built on the belief that “sports have the power to change people’s lives.”

Originally established as Onitsuka Co., Ltd., the company focused on developing innovative sports shoes to support Japan’s post-war youth. Over the decades, its dedication to technical precision and comfort led to groundbreaking footwear designs. In 1977, the brand temporarily disappeared following a company name change, but its legacy remained strong.

Revived in 2002, Onitsuka Tiger reemerged as a fashion-forward brand in Europe, blending archival designs with modern aesthetics. Today, it continues to push boundaries, offering heritage-inspired fashion and high-end mode styles while staying true to its rich history. As a highlight of Milan Fashion Week, Onitsuka Tiger showcases a perfect balance between tradition and innovation, celebrating decades of influence in both sports and style.

For more details about upcoming events, click here.