Paul Smith

Paul Smith, the iconic British fashion and lifestyle brand, is set to make a landmark appearance at Rakuten Fashion Week TOKYO A/W 2025. Founded in 1970 by Sir Paul Smith, the brand began as a modest 3m x 3m shop in Nottingham, UK, and has since expanded to approximately 130 stores across more than 60 countries. Known for its unique blend of tradition and modernity, Paul Smith’s designs reflect a commitment to positivity, curiosity, and creativity.

This event marks a significant milestone, as it will be the first time Paul Smith showcases his collection in Tokyo, supported by Rakuten’s “by R” project. The fashion show is scheduled for 7 p.m. on Wednesday, March 19, 2025 (JST), during Rakuten Fashion Week TOKYO, which runs from March 17 to March 22, 2025. The runway show will be live-streamed free of charge on Rakuten Fashion’s official website, allowing fashion enthusiasts worldwide to experience the event in real-time. To commemorate this special occasion, exclusive products will also be available for purchase on Rakuten Fashion.

Sir Paul Smith, celebrated for seamlessly combining traditional tailoring with contemporary flair, has long held a deep appreciation for Japan, having visited Tokyo over 100 times. His participation in Rakuten Fashion Week TOKYO underscores the brand’s enduring connection to the Japanese fashion scene and promises to be a highlight of the Autumn/Winter 2025 season.

For more details about upcoming events, click here.