Founded in 2014, The brand captures the dynamic essence of contemporary cosmopolitan life, shaped by frequent travel and cultural exploration. The brand draws inspiration from the iconic Shibuya Crossing in Tokyo, a vibrant crossroads of diverse people and cultures, reflecting the pulse of urban life. Initially specializing in outerwear, The brand now offers complete collections defined by a minimalist aesthetic and functionality.

With a focus on innovation, the brand combines cutting-edge technologies with high-quality craftsmanship to create garments that prioritize comfort, durability, and modern style. Designed for individuals who experience the world’s cultures firsthand, PEOPLE OF SHIBUYA’s collections embody both practicality and contemporary flair.

In 2023, the brand appointed Alberto Premi as its creative director, further strengthening its vision for global expansion. Under the leadership of Luca Orsatti, The brand continues to grow as a brand, making a mark in the fashion world with a forward-thinking, global approach.