Rokh

Founded in 2016 by Artistic Director Rokh Hwang, Rokh is a London-based fashion house that challenges conventional wardrobe structures with an avant-garde approach. Born in Seoul, raised in Austin, and trained in London, Rokh Hwang brings a global perspective to fashion, presenting his collections in Paris.

The brand is known for its deconstructed aesthetics, seamlessly blending masculine elements with a raw, unfinished edge. Rokh experiments with shapes, materials, and fabrics, redefining modern dressing with a focus on layering and versatility. Each piece embodies a sense of imperfect perfection, transforming classic silhouettes into innovative, wearable art.

At Paris Fashion Week, Rokh continues to push boundaries in contemporary fashion, offering a bold reinterpretation of the modern wardrobe. The brand’s ability to merge structure with fluidity ensures its position as a pioneering force in luxury fashion.

For more details about upcoming events, click here.