VIVETTA

Vivetta, the Italian fashion brand founded by Vivi Ponti in 2008, brings its signature whimsical aesthetic to Milan Fashion Week. Known for its surrealist inspirations, feminine silhouettes, and intricate embroidery, the brand blends nostalgia with modernity, creating designs that are both playful and sophisticated.

Since winning the “Who’s Next” competition, The brand has rapidly gained recognition as one of Italy’s most exciting contemporary labels. The brand’s collections feature bold colors, unexpected details, and delicate craftsmanship, making each piece a celebration of imagination and individuality.

With a strong emphasis on artistic expression, Vivetta incorporates hand-drawn motifs, vintage influences, and experimental cuts, redefining romanticism with a surrealist twist. The brand’s presence at Milan Fashion Week showcases its commitment to creativity, innovation, and a distinctively playful approach to luxury fashion.

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