ERROZ is a multidisciplinary fashion brand founded by Pablo Erroz in 2012, known for blending urban style with sophisticated luxury. The brand promotes seasonless collections, encouraging sustainable and responsible fashion. With a background at Inditex, Pablo Erroz has been recognized by Vogue as an “heir to New York cool” and has received multiple awards, including the Woolmark Prize International (2017).

For Annual 2025, The Hotel represents the next chapter in Erroz’s vision. Inspired by Madrid’s iconic hotels, the collection introduces a new rebranding, expanding the brand’s design universe. Collaborations remain central, with GayaFores and Formica Group, repurposing materials damaged by the DANA storm to create furniture and fashion pieces.

The collection highlights sophisticated tailoring, versatile silhouettes, and a balance of natural and bold colors, featuring silks, wools, ikats, sequins, and leathers. A multicultural cast reinforces the brand’s commitment to individuality and inclusivity.