pays des fées

Join us at Tokyo Fashion Week for the highly anticipated showcase of pays des fées, the avant-garde fashion brand established in 2014 by designer Lim Asafuji. Renowned for its “strangely cute” aesthetic, the brand draws inspiration from literature, art, and folklore, weaving unique narratives into each collection. Asafuji, who began her journey with fabric-based installations in 2005, opened an art gallery and select shop in Nakano Broadway in 2010, before officially launching the brand.

This season, the brand continues to blur the lines between underground and mainstream fashion, presenting imaginative and unconventional designs that challenge traditional norms. Attendees can expect a whimsical fusion of textures, patterns, and silhouettes that embody the brand’s commitment to creativity and individuality. Don’t miss this opportunity to experience the enchanting world of pays des fées and witness firsthand the innovative vision of Lim Asafuji.

For more details about upcoming events, click here.