HOUGA

HOUGA, founded by designer Moe Ishida in 2019, is celebrated for its unique approach to fashion, aiming to “free your senses and emotions” and help individuals “sprout your veiled gift.” Ishida, a graduate in Art History from Keio University and fashion design from ESMOD JAPON, launched HOUGA to craft garments that transcend conventional trends, offering timeless pieces for a diverse audience.

In the upcoming Rakuten Fashion Week TOKYO 2025 Autumn/Winter, The brand is scheduled to present its latest collection on March 17, 2025, at 1:30 PM JST. This runway show, accessible by invitation only, will take place at Spiral Hall (Spiral 3F). Attendees can anticipate a showcase that continues the brand’s tradition of storytelling through fashion, exploring the narrative of a “vague but certainly existing country,” inviting each individual to interpret and envision their own unique journey.

The brand’s designs are characterized by their original textiles and meticulous attention to detail, reflecting Ishida’s commitment to quality and innovation. The brand’s philosophy encourages wearers to unveil their own senses and feelings, making each piece not just a garment but a personal experience.

For more details about upcoming events, click here.