mintdesigns

mintdesigns, established in July 2001 by designers Hokuto Katsui and Nao Yagi, is renowned for its innovative approach to fashion, viewing clothing design as a form of product design. The brand emphasizes creating timeless pieces that transcend trends, aiming to provide garments and experiences that appeal to individuals of all ages, nationalities, genders, and body types.

A distinctive feature of the brand is their iconic paper buttons, crafted from vulcanized fiber and hand-die-cut by Tokyo artisans, offering a tactile warmth absent in plastic alternatives. These buttons have adorned their garments for over two decades, symbolizing the brand’s commitment to quality and longevity. In the upcoming Rakuten Fashion Week TOKYO 2025 Autumn/Winter, mintdesigns will present their latest collection through an online showcase on March 17, 2025, at 12:30 PM JST. This digital presentation reflects their dedication to accessible and inclusive fashion experiences.

For more details about upcoming events, click here.