LABRUM London LABRUM London, founded in 2014 by Foday Dumbuya, is a brand that narrates untold stories of the diaspora, merging West African heritage with British tailoring. With a philosophy centered on directional and purposeful design, LABRUM aims to launch a new generation of fashion rooted in cultural expression. Foday Dumbuya’s journey—shaped by his upbringing […]
Sinéad O’Dwyer Sinéad O’Dwyer is a pioneering designer reshaping the conversation around fashion and body inclusivity. Since graduating from London’s Royal College of Art in 2018, she has challenged traditional, sample-size-oriented design logic, creating pieces that embrace and celebrate diverse body types. Her work incorporates silicone moulding, stretch materials, and innovative pattern-making, ensuring that femme-identifying […]
Ray Chu Ray Chu is a forward-thinking fashion brand that champions diversity, body positivity, and sustainability. With a strong commitment to innovation, the brand has secured a recurring presence at London Fashion Week since 2022, following its successful debut in Shanghai. Ray Chu is recognized for its dynamic crossover collaborations, working with brands like Tenga […]
Huishan Zhang HUISHAN ZHANG is a London-based luxury brand founded in 2012 by Chinese-born designer Huishan Zhang. Known for blending Eastern heritage with Western influences, the brand embodies romantic sophistication, featuring feminine details, strong lines, and directional design. A graduate of Central Saint Martins, Huishan Zhang was selected by Delphine Arnault to train at Dior’s […]
Sinead Gorey Sinead Gorey is a London-based womenswear brand blending contemporary and technical party wear. Launched in 2019 with the support of the British Fashion Council, the brand debuted with a solo presentation at London Fashion Week. Inspired by London’s nightlife subcultures, the brand has crafted a distinctive aesthetic, synonymous with the ultimate night-out look. […]
SRVC SRVC (Service) is a London-based womenswear brand founded in Spring 2021, offering a hyper-futuristic take on refinement. Led by Ricky Wesley Harriott, the brand reimagines traditional garment archetypes with sleek, dynamic silhouettes that emphasize innovation, functionality, and empowerment. At its core, the brand designs for the modern woman, addressing both individuality and community. The […]
denzilpatrick denzilpatrick is a contemporary London-based menswear brand founded by Daniel Gayle, with James Bosley as Artistic Director. The brand captures the spirit and stories of the city, reflecting its diverse, evolving identity under the ethos “London Belongs To Me.” Blending intersectionality, culture, and time, the brand proposes a new sartorial code for male dressing—one […]
Edeline Lee Edeline Lee, a Canadian-British designer based in London, graduated from Central Saint Martins and launched her eponymous label in 2014. Known for her immersive and performative shows at London Fashion Week, Lee’s designs focus on the concept of the Future Lady, a woman who embodies strength, freedom, and grace. She believes that female […]
Dilara Findikoglu Dilara Findikoglu is a contemporary womenswear designer based in London, known for her bold and unique perspective on luxury fashion. Her seasonal collections showcase a fusion of subcultural elements and timely social commentary on topics such as feminism, religion, and politics. With an unapologetically iconoclastic viewpoint, Dilara blends her Istanbul-born upbringing, combining artisan […]
Richard Quinn Richard Quinn, a London-born designer, established his eponymous label in 2017 after honing his craft at Christian Dior and Savile Row. Specializing in womenswear and printed textiles, Quinn’s collections are known for their bold and emotive qualities, seamlessly blending innovative fabrications with refined high fashion sensibility. His designs are characterized by a couture-inspired […]
Fashion East Fashion East is a non-profit designer support and showcasing scheme, founded in 2000 by Lulu Kennedy MBE and The Truman Brewery. It is dedicated to nurturing emerging UK-based talent through an incubator program that offers financial bursaries, business consultation, and year-round mentoring from industry experts. The initiative has helped launch the careers of […]
Di Petsa Di Petsa is a multi-faceted womenswear brand founded in London in 2019 by Greek designer Dimitra Petsa. The brand explores the ecofeminist relationship between women and water, combining traditional craftsmanship with modern design. Petsa’s background in classic dressmaking, learned from her seamstress grandmother, alongside her studies in BA Performance Design and MA Fashion […]
Mark Fast Mark Fast, a renowned luxury knitwear designer, graduated with an MA from Central Saint Martins in 2008. Famous for his innovative stitching techniques and hand-knitted demi-couture designs, Fast views knitwear as sculpture, experimenting with volumes to create a sensual silhouette. He has earned numerous accolades, including sponsorship from NEWGEN and support from the […]
Abigail Ajobi Abigail Ajobi is the designer and director of the luxury streetwear brand founded in 2020. Ajobi graduated from UAL's London College of Fashion in 2019, after studying at Central Saint Martins, and established the brand with a mission to raise awareness about uncomfortable social issues through print-based designs. The brand promotes sustainability by […]
Temperley London Temperley London, founded in 2000 by Alice Temperley, MBE, is a British independent fashion brand known for its modern bohemian aesthetic, blending feminine confidence and effortless elegance with deep roots in British heritage. Alice, who continues to lead the creative direction, has become synonymous with artisan techniques and intricate hand-worked embellishments. Temperley Bridal, […]
Dreaming Eli DREAMING ELI is a fashion brand founded by London-based Italian designer Elisa Trombatore. After earning an MA in Fashion from Central Saint Martins in 2021, Trombatore's graduate collection, supported by the Isabella Blow Foundation, quickly garnered attention from leading fashion outlets, including Vogue Runway, Vogue Italia Talents, i-D Italy, and 10Magazine. The collection’s […]
Completedworks Completedworks is a brand that celebrates the beauty and complexity of the everyday through the art of jewellery and ceramics. Known for working with recycled materials, the brand’s signature pieces challenge convention with their sculptural forms that weave, loop, twist, flow, enfold, and expand. These forms delve into broader questions about the human condition, […]
Carlota Barrera Carlota Barrera, a London-based designer, explores contemporary garments through a female gaze, deeply inspired by her Spanish heritage, queer history, and evolving gender identities. Her designs focus on the complex shapes and movements of the male body, viewed through a queer female lens, examining masculinity, male sexuality, and the emotions and behaviors associated […]
Lueder - NG For Spring Summer 25, LUEDER explores the medieval art of alchemy, specifically the Albedo stage, symbolizing purification and transformation. The collection contrasts primary pigments like azurite blue, vermilion red, and sulfur yellow with iron greys, black, and burnt wood to represent the spectrum of chemical transformation. Garments are hand-dyed using eco-friendly techniques, […]
Bora Aksu Bora Aksu founded his eponymous label in 2002 after completing an MA in Fashion Design at Central Saint Martins, where his collection was purchased by Domenico Dolce and Stefano Gabbana as inspirational pieces. Aksu quickly gained recognition for his singular approach to occasion wear, securing NEWGEN funding for eight consecutive seasons and presenting […]
