tiit tokyo Established in 2011, tiit tokyo is a Japanese fashion brand that seamlessly blends elegance with a poetic touch. Guided by the concept of "dreams woven into everyday life," the brand offers collections that transform daily experiences into unique, lyrical designs. Their focus on "skin-conscious wear" ensures that each piece not only showcases contemporary […]
tokio At the upcoming Tokyo Fashion Week, the brand will present its latest collection, embodying a rebellious punk spirit and an unending curiosity for the unknown. Established in 2021 by designer Tokio Kimura, the brand is renowned for its hands-on craftsmanship and innovative menswear designs. Born in 1985 in Chiba Prefecture, Kimura graduated from Bunka […]
pays des fées Join us at Tokyo Fashion Week for the highly anticipated showcase of pays des fées, the avant-garde fashion brand established in 2014 by designer Lim Asafuji. Renowned for its "strangely cute" aesthetic, the brand draws inspiration from literature, art, and folklore, weaving unique narratives into each collection. Asafuji, who began her journey […]
VIVIANO VIVIANO invites you to experience a harmonious blend of structured elegance and subtle chaos at Tokyo Fashion Week. Established in 2016, VIVIANO operates under the compelling concept: "Chaos in shimmer through the veil of order." Designer Viviano Sue, raised in China and the United States, graduated from Tokyo's Bunka Fashion Graduate University in 2014. […]
HUMMEL 00 HUMMEL 00, the innovative fashion line from Danish sportswear brand HUMMEL, is set to make a striking impression at Tokyo Fashion Week. Established in 1923, HUMMEL launched HUMMEL 00 in the Spring/Summer 2025 season, seamlessly blending over a century of heritage with contemporary design to meet modern lifestyles. This collection artfully combines classic […]
TAE ASHIDA Founded in 1991 by designer Tae Ashida , is renowned for its graphical, sharp, and sophisticated designs that seamlessly transition from daywear to eveningwear. The brand's commitment to high-quality materials and urban silhouettes caters to the modern, multifaceted woman. In 2019, The brand expanded its repertoire by introducing a luxury menswear line, emphasizing […]
KANEMASA PHIL KANEMASA PHIL., a Tokyo-based fashion brand renowned for its high-quality knitwear, is set to make its runway debut at Rakuten Fashion Week TOKYO 2025 A/W. The event is scheduled for March 18th at 15:30 in Spiral Hall (Spiral 3F). Originating from Kanemasa Knitting Co., Ltd., a circular knitting manufacturer established in 1964 in […]
NON TOKYO NON TOKYO, founded in 2013 by designer Ayano Ichige, is set to make a striking impression at Tokyo Fashion Week. Embracing the concept of "DRESS UP LEISURE," the brand masterfully combines girlish charm with practical functionality, resulting in romantic yet utilitarian apparel. Their collections feature versatile pieces like reversible and two-way garments, crafted […]
meagratia Founded in 2012, meagratia is a men’s and unisex fashion brand that blends historical influences with contemporary sensibilities. The brand's collections are inspired by the ever-changing nature of flowers, reflecting the dynamic cultural, environmental, and societal shifts across different periods. Takafumi Sekine, the designer behind the brand, launched meagratia with a vision to merge […]
HYKE HYKE presented its latest collection at Tokyo Fashion Week, showcasing its unique blend of heritage and evolution. Founded in 2013, the brand is led by Hideaki Yoshihara and Yukiko Ode, who first started their design journey in 1998 with the brand "green". After a break in 2009, they returned to the fashion scene with […]
yoshiokubo Founded in 2004, YoshioKubo is known for pushing the boundaries of fashion with his pursuit of "patterns and details never seen before." Drawing on his expertise from his couture years, he blends unique techniques into each collection. Rather than focusing on self-expression, his designs aim to inspire wearers to reconsider the elements of clothing, […]
FETICO Founded in 2020, FETICO draws inspiration from classical styles that emphasize the beauty of the female form. The brand uniquely reinterprets these timeless aesthetics, blending contrasting elements to design a fresh and distinctive vision of femininity. Each collection is thoughtfully produced in collaboration with Japan’s renowned textile producers and artisans, ensuring exceptional quality and […]
pillings Founded in 2014, Pillings, formerly known as RYOTAMURAKAMI, made its mark by rebranding in 2020. The brand showcases a deep passion for craftsmanship, focusing on hand-knitted collections crafted in collaboration with skilled Japanese artisans. Each piece tells a unique story, celebrating the love and creativity behind the design process. The brand has become known […]
PETIT BATEAU Founded in 1893 in Troyes, France, Petit Bateau started as a manufacturer of high-quality underwear and became famous for inventing iconic shorts that are now a staple in many households. Over the years, the brand has consistently evolved, offering comfortable, functional clothing for children and later extending to adults, while maintaining its reputation […]
HOUGA HOUGA, founded by designer Moe Ishida in 2019, is celebrated for its unique approach to fashion, aiming to "free your senses and emotions" and help individuals "sprout your veiled gift." Ishida, a graduate in Art History from Keio University and fashion design from ESMOD JAPON, launched HOUGA to craft garments that transcend conventional trends, […]
mintdesigns mintdesigns, established in July 2001 by designers Hokuto Katsui and Nao Yagi, is renowned for its innovative approach to fashion, viewing clothing design as a form of product design. The brand emphasizes creating timeless pieces that transcend trends, aiming to provide garments and experiences that appeal to individuals of all ages, nationalities, genders, and […]
ssstein ssstein, founded by designer Kiichiro Asakawa in July 2016, began with three distinct pants, exclusively available at their select shop, Carol, in Jingumae, Tokyo. By the 2018 Spring/Summer season, ssstein expanded its reach by hosting exhibitions and collaborating with various retailers, marking its official entry into the broader fashion industry. In September 2024, the […]
